A New Era in Home Building as iDesign by Smart Homes for Living Launches

Mar 19, 2015 | News

A new era in home building is here, with the launch of a fully responsive platform called iDesign™ by Smart Homes for Living.

Ventura Home Group Director Mark Di Masi and ‘Smart Homes for Living’ Sales and Marketing Manager Jon Greshon today launched an exciting new website and home building platform that will set the tone for the Australian home building industry for years to come.

iDesign™ is a web based responsive platform that allows new home builders to fundamentally change the way the think about, engage and decide how they will build their own home.

Users can choose from multiple options and create their own perfect home design platform, choosing by room, and a range of details, from ceiling height to the alfresco, dining, living and bedroom sizes and location.

“iDesign enables customers to make virtually thousands of changes, to create there perfect home,” Jon Greshon said.

Today’s customers want Ease and simplicity, when purchasing a new home, they also want it now. Introducing iDesign” Jon said.

VHG Director Mark Di Masi talked about how iDesign could change the way Australian’s build their home, giving consumers ultimate control on design and build – just as they can for any other products online.

Mark Di Masi launches iDesign.

Mark Di Masi launches iDesign at VHG HQ.

“People buy their shoes online, cars online, just about everything. Now it’s time people can design and build their own home – anywhere, anytime online,” VHG Director Mark Di Masi told a gathering of internal staff and industry players.

Mark said the iDesign platform is going to shake up the industry, with VHG competitors likely to follow their lead.

“One of the most exciting transitions we’ve seen in our industry,” Mark Di Masi said.

Mark Di Masi joined his brother, fellow Director Phil Di Masi on the great efforts his team had undertaken over the past year in developing the platform.

“You’re engaging with an interactive program, as soon as people engage with iDesign, our clients are sold on it,” Di Masi said.

“Both Phil Di Masi and myself thank all of those who have worked tirelessly on the advancement of iDesign by Smart Homes for Living.”

“You’re are all pioneers, paving the way for the next generation of home building.”

iPad in hand

iDesign can be used on smartphone, tablet and desktop. The new, responsive website is a great leap forward for home building, giving families the chance to personalise their home design.

Last updated Jun 18, 2019

By Kate Paratore

By Kate Paratore

Marketing Consultant